Meadow: Pop-up Restaurant Identity
Meadow is a pop-up restaurant located at the Philadelphia Zoo. The purpose of Meadow is to provide visitors with healthy, plant based food options, as well as educate them about the important role pollinators play in our ecosystem. I created a brand identity inspired by the bright and wild nature of flowers, and the sustainable design practice of a green roof. Natural materials and illustrative elements complement the nature of Meadow.
Instructor: Kelly Holohan
Environmental sketch, demonstrating the green roof top meadow, which reflects the illustrative logo.
Meadow’s environmental menu sign, which features the signature edible flower salads.
Meadow’s website serves as a resources for visitors to learn more about the restaurant and the important role pollinators play in our ecosystem. It also provides ways visitors can get involved.